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Typically, students start the concentration with little or no knowledge of arts management. They may be interested in acting, art history, vocal performance or another area of study and wish to complement those passions with an understanding of management. Parents are often supportive of arts management because it combines the students’ love of performance with practical career options. Whatever the reason, students in the arts management program have a variety of backgrounds and interests, which provide unique perspectives in class discussion.

In the classroom, faculty use real-world examples and practical situations to give students current information about the field. All faculty who teach in the concentration hold professional positions in the field, lending their expertise and professional passion to the day's lesson. Students learn from those who do.

Through a unique network of artists and executives, students are exposed to guest lecturers and speakers in every course. Often, students maintain relationships with these leaders, resulting in internship and employment opportunities.

MUS/THTR 310 Managing Performing Arts Organizations

Review of topics essential for successful management of performing arts organizations. Includes organizational structure, budget development and management, strategic planning, marketing, audience development, box-office management, and related topics. Prerequisite(s): Major or minor in music, theatre or dance or permission of instructor.

Unit(s): 1

ART/MUS/THTR 345 Philanthropy in the Arts

Survey of strategies, tools and techniques involved in generating contributed income for arts organizations from private individuals, foundations, corporations, business, and government agencies. Central issues include underlying psychological and practical bases of fundraising in the arts and exposure to research and methods involved in developing donor prospects. Fundraising techniques, including direct mail, telemarketing, grant writing, personal appeals, major gift solicitation, special events, capital campaigns, endowment campaigns, sponsorships, and planned giving. (Same as Art 345 and Theatre 345.)

Prerequisite(s): Varies by department. See specific listing under Art, Music or Theatre in catalog.

Unit(s): 1

ART 322 Seminar in Museum Studies

History, philosophy, functions and future of museums; collection research, evaluation, publications, and museum procedures and education.

Prerequisite(s): 200-level art history course or permission of instructor.

Unit(s): 1

ART/MUS/THTR 388 Individual Internship

Prerequisite(s): Permission of instructor.

Unit(s): 1

ACCT 201 Fundamentals of Financial Accounting

Basic theory, concepts, and procedures necessary to develop and interpret financial (external) accounting reports.

Unit(s): 1

ACCT 202 Fundamentals of Managerial Accounting

Basic theory, concepts, and procedures necessary to develop and interpret managerial (internal) accounting reports.

Prerequisite(s): Accounting 201

Unit(s): 1

MKT 320 Principles of Marketing

Activities by which the planning and exchange of ideas, goods and services are explained from inception to final consumption. Analysis of markets and their environments, development of marketing strategy, evaluation and control of marketing programs.

Prerequisite(s): Accounting 201, 202 and Economics 101, 102

Unit(s): 1

MKT 321U Principles of Marketing

Institutions involved, functions performed, and problems encountered in getting goods and services from producers to consumers.

Semester hours: 3

Additional Information:

This course is transferable from the School of Continuing Studies for 1 unit.